The NME was started in 1952 and has been published weekly ever since. For the magazine to survive in the industry for so long it has had to adapt and change over time. By constantly changing the genre of music included in the magazine it has gained a new readers through the generations. NME changes it's editors and writers constantly so that it can keep on top of what's popular. By bringing in new writers and editors the magazine gets a new face, an upheaval to make it current and interest it's readers. To stay popular NME has had to stay up to date through many music periods. It latches on to the biggest music scenes around for example in the 60's when The Beatles and The Rolling stones were immensly popular NME featured them frequently. In the 70's when it's sales plummeted Alan Smith was brought in to turn things around. NME survived and 1976 saw Punk arrive, NME recruited Tony Parsons and Julie Burchill to be at the forefront of the Punk revolution. In the 80's NME became political they were anti-Thatcher, this caused problems for the owners IPC who wanted to appear imparcial. The writers of the articles in NME are of paramount importance the journalistic styles in NME reflect the music featured in the magazine.
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