The magazine I chose to look at is Look magazine, which includes information on fashion, beauty, hair and celebrities. I also looked at 'Looks' website in order for me to be able to compare the two formats and see if they work well together. The magazine includes lots of advertisements for products, the website is similar in that it advertises lots of products however it includes more offers and deals such as '20% off'. It also has hyperlinks which lead you to the website of the product being advertised which is more effective and quick than trying to find it yourself after looking at it in a magazine. Both the website and magazine include hair tips and how to advice, an added bonus to the website is that it is more interactive therfore there are videos showing you how to create looks as oppose to pictures in a magazine.
One thing I noticed with the magazine is that they have exclusive interviews with celebrities that the website doesn't have. The most recent interviews cannot be found online. However there are some articles on celebrities on the website they are just older ones. The magazine also includes editorial images which the website doesn't.
This seasons fashion, hair and beauty styles on the website coincide with those in the magazine and the trends are shown in both. The magazine includes pictures of the catwalk fashion and the website has slideshows and videos which is more interactive for the viewer. The magazine includes top fashion pieces from the highstreet, which is similar to the website hower the website also includes slideshows of the full collections. There is a lot of focus in both the magazine and the website of celeb fashion, however the celebrities featured in each don't coincide. Those on the webiste are not up to date with the ones in the magazine.
In my opinion there is a lot more on the website, however I found that this meant there was a lot more rubbish to trawl through in comparison to the magazine which only includes the most interesting articles and the main trends. I think that the website does compliment the magazine because of the general content both the magazine and website focus on fashion, hair, beauty and celebritites. However the exect content varies from one to the other which is a good think if you look at both but not so good if you only use one format.
No comments:
Post a Comment